Precedent phenomena of the contemporary Russian and Spanish mass media as cognitive structures of a linguistic identity

The present study is important since precedent phenomena, transmitting both traditional and newly created cultural values, are more widely represented in the mass media language. paper suggests a cognitive approach aimed at identifying role of knowledge (linguistic, non-linguistic, individual) forming unit meaning, being primary object research science. Examples universal names (Napoleon, Cinderella, Don Quixote, Adam) suggest that they store culturally valued (thematized) implicit shared by communicants. Studying binary structures (designator/designatum) concept defines development dynamics name’s relevant changes structure core components desemantization name. Different Russian Spanish interpretations show prevailing content varies, language meaning an invariant reflects not reality as such but linguistic identity particular society.